Privacy Policy
Last updated: 12 November 2026
The Primary Room™ is owned and operated by Aiyoyo Studio Pte Ltd, a company registered in Singapore.
This page explains how The Primary Room™ handles your personal data.
It should be read with our PDPA notice.
What we collect
- Your email address.
- The details you choose to give in our sign-up form, such as your level and subject, and whether you are a student or a teacher or tutor.
- The date and time you signed up.
We do not ask for your NRIC, your address or your payment details on this page.
Why we collect it
- To send you the free unit you asked for.
- To send you study tips and news about new units and subjects.
- To decide which levels and subjects to build next.
How we collect it
Only when you fill in our sign-up form and tick the consent box.
Who sees it
We do not sell your email.
We use an email service provider to store your details and send our emails.
It acts on our behalf, and may store data on servers outside Singapore.
We do not share your details with anyone else, unless the law requires it.
Your study progress
When you are logged in, the study site saves your progress to your account: your quiz and practice results, your daily goal and your streak. This lets your progress follow you to another phone, tablet or laptop.
We use it only to show you your own progress and, if you tap Send my progress to a parent, to write that message. We do not use it for advertising and we do not sell it.
Tapping Reset all my progress erases it from your account too. You can also delete your whole account yourself: tap My Account, then Delete my account. First remove any paid units. Deleting then removes your login and your saved progress, and any paid time left on a unit you already removed ends, with no refund. Our payment provider, Stripe, keeps payment records as the law requires. We also keep our own record of each payment (the date, amount, unit and your email address) for accounting and refunds, even after an account is deleted. You can also email hello@theprimaryroom.com and we will do it for you.
Unsubscribe
Every email we send has an unsubscribe link.
You can also email hello@theprimaryroom.com to be removed.
How long we keep it
We keep your details until you unsubscribe or ask us to delete them.
We may keep a short record that you unsubscribed, so we do not email you again.
Keeping it safe
We choose reputable providers and limit who can see the list.
No online system is completely safe, so we cannot promise absolute security.
Cookies and similar tools
This landing page does not use advertising or tracking cookies.
Our study site saves your progress on your own device, in your browser. We do not receive it.
We count visitors and revisits. Your browser keeps a random code (it is not your name, email or IP address) so we can tell a new visitor from someone coming back on a later day. We only see the totals. You can clear it any time by clearing your browser data.
Your rights
You can ask to see, correct or delete your data, or to withdraw your consent.
See our PDPA notice for how.
Changes
We may update this page. The date at the top shows the latest version.